Amazon Search Inside the book

Amazon helped me find a paragraph in a book that I vaguely remembered from a year ago. After five minutes of flipping through the book, I was able to find it in one search. Unfortunately the paragraph wasn't directly relevant to what I was researching (viral marketing). Fortunately, I saved an obsessive half hour scanning for it.

on Page 94: "... Guide and Parade ad, he had his art director put a little gold box in the corner of the order coupon. ..."

- from "The Tipping Point" by Malcom Gladwell

The point being made was that advertising is more sticky if it is interactive and incorporates the real world.